Various projects I worked on as a freelancer for FARM Rio including lookbooks, posters, packaging, out of home, store graphics and more. FARM is a fashion and lifestyle brand from Rio de Janeiro known for its feminine prints, colorful designs, and tropical bohemian style, and collabs with big brands like Adidas and Levi's. They have stores in Brazil, United States, UK, France, and Italy.
Lookbook, in-store visuals and OOH
Assets for the Fall/Winter collection “Wind Rose”, which was inspired by 70s hippie boho, London thrift shop, eastern Europe, Mexico and floral porcelain prints.
Farmetone packaging
Panettone is an Italian type of sweet bread and fruitcake. Every holiday season, FARM distributes panettones for special clients/partners.
Store branding
For the opening of "Harmonia", FARM new flagship store in a sustainable building in São Paulo, I was asked to create logo, signage and various marketing assets. Designed as a living organism, the building is covered externally by a vegetal layer that works like the skin of the structure, where several plant species grow, giving the facades a unique look.
Lookbook illustrations
The team asked me to create illustrations for their new campaign lookbook. They shared some reference of color marker and ballpoint pen drawings. They asked to be realistic to make sure you could identify the clothes but not too perfect. I collaborated on this project with artist Tito, we did all drawings by hand with markers on paper and adjusted details and colors in Photoshop.
In-store visuals and out of home
In-store visuals and out of home
Campaign poster
FARM asked artists and designers to create posters for their music festival-inspired collection called 'Eu Quero Festival'. Posters were showcased and distributed during the collection's launch event.
